Monday, November 12, 2007

  Florida Cyberfraud Unit Cracking Down, Web Marketer Pays $1 Million

Florida Attorney General Bill McCollum is focusing on the Internet as one of his key issues. McCollum's new "CyberFraud Task Force" is aiming at the entire web, not just a single niche, to protect Florida's consumers.

They also have just announced an agreement with web marketer Azoogle. The company, which engages in multiple marketing opportunities for businesses and consumers, was marketing ringtones to younger consumers when it caught the task force's attention. Azoogle was not charged with nor did they admit any wrongdoing, but the company did make a $1 million payment to Florida. and is said to be cooperating with the task force.

Florida is one of those states where the local consumer protection offices wield power and do a great job consumers. Larry Kaplan of the Broward County Commission in Fort Lauderdale is one example of a great consumer advocate, but the state can obviously muster resources that exceed local capabilities.

A staunch Republican who served in the House of Representatives for over 20 years with assignments such as Bill Clinton's impeachment and the Iran-Contra hearings, McCollum is an experienced litigator who seems to have found a home for himself in consumer affairs.

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