Frustrated Shopping Online? You're Not Alone

Tealeaf Technology and Harris Polls are sending out word of their look at more than 2,000 adults who shop online.

We are not surprised to learn that more than half of consumers who have a problem with an online store report being dissatisfied with the results. Our complaint letter service gets a steady stream of those complaints.

What does surprise is MSNBC quoting Tealeaf's study that says 87% of online shoppers have some sort of problem. We think that number is too high, but are certainly interested in learning more as more about the methodology is made public.

What about you? Do you shop online, and if you do, are most transactions handled to your satisfaction? We have an entire shopping site reviewing online stores, and while the reviews are sometimes mixed, the overwhelming majority are positive.

Our experience is that when a problem surfaces that consumers start to feel pressure and report dissatisfaction. But 87%? That is a big number.

Labels: customer satisfaction, Tealeaf Technology

posted by George Bounacos at 12:44 PM |