FCC Commissioner Endorses Commercial Alert’s Call to Enforce Prohibitions Against “Undisclosed Promotions” on TV

In a speech today, Federal Communications Commissioner Jonathan S. Adelstein called for greater enforcement of federal prohibitions against “undisclosed promotions” on television.

Adelstein said “In fall 2003, a group called Commercial Alert asked us to take a number of different actions regarding product placement, and its filing, and the recent press reports I mentioned, clearly indicate that the time has come for us to step up our enforcement in this area.”

“We are greatly encouraged by Commissioner Adelstein’s defense of viewers right to know by whom they are being persuaded,” said Gary Ruskin, executive director of Commercial Alert.

Commissioner Adelstein’s speech is at http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-258962A1.pdf

Commercial Alert’s petition for rule-making to establish adequate disclosure of product placement on television is at: http://www.commercialalert.org/fcc.pdf

posted by Consumer Help Web Editorial Team at 5:33 PM |