CARFAX Partners With Vehicle Frame Company, Consumer Education Campaign Planned
Carfax, the nations leading provider of vehicle history information, today announced the formation of a strategic partnership with Chief Automotive Systems. The companies have joined forces to provide consumers with vital information on the importance of a properly aligned vehicle frame and how they can verify the current condition of a vehicle frame before they buy. The products and services the companies develop will help used car dealers and consumers more accurately assess the health of one of a vehicles' most vital safety systems - its frame.
"Carfax and Chief have well established reputations in their respective markets," said Randy Gard, president, Chief Automotive Systems. "Together we are developing innovative systems to bring information about a vehicle's structural integrity to the used-car market and help dealers and consumers make better decisions."
Later this Spring the companies will launch a cooperative consumer education campaign highlighting the role frame integrity plays in the safety and reliability of any vehicle, and the importance of making a detailed frame inspection part of an informed buying decision.
"A paramount concern for buyers of used cars is prior damage and repair information," said Dick Raines, president, Carfax. "Our partnership with Chief allows us to provide additional information about a vehicle's past and will help establish a standard for frame repairs."
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