Sprint Nextel (NYSE: S) tapped former AT&T Wireless executive Daniel Hesse for the second time to help manage the company. Hesse spent most of his career with AT&T before joining Sprint and spinning off the company's Embarq subsidiary over a year ago.
Hesse is joining Sprint Nextel as CEO after the company's bets on Wimax technology and a reputation for customer service problems have halved the company's stock price from the low $20 range to well under $10 now.
Nextel, before merging with Sprint, went through a similar dry spell before its then new push-to-talk technology and merger buttressed the company's fortunes. Sprint Nextel received more complaints in 2007 than any other wireless carrier, said Consumer Help Web President Joan Bounacos, who praised the company for being "responsive" when contacted by the company's complaint letter writing service.
Labels: customer satisfaction, Hesse, SprintNextel, wireless
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