Monday, July 02, 2007

  Counterfeit Colgate Continues Appearances On Shelves. How To Pick Safe Toothpaste


Officials, retailers and manufacturer's reps continue to acknowledge that counterfeit versions of Colgate toothpaste continue to be found on North American retail shelves.

The company's officials say that consumers should be on the lookout for misspelled words on the labeling, as well as the area of origin. The counterfeit toothpaste comes from South Africa, rather than labeled as coming from New York, the company official said.

Officials appear to be battling two issues: bacteria in some toothpaste that apparently originated in Africa and the presence of a poisonous chemical in other toothpaste that has been found in several states, including Virginia and Michigan.

The FDA is cautioning all consumers to read the labeling carefully. Colgate-Palmolive has published an image of what properly labeled toothpaste should look like. The company also said consumers could identify safe toothpaste in these ways:

* The words “Distr. by Colgate-Palmolive, New York, NY 10022” appear in the lower right-hand corner of a panel on the box.
* In the white box that contains the UPC bar code, genuine Colgate products for sale in the U.S. begin with the code number 35000.

Safety will take some vigilance, but there appears to be no reason for consumers who use Colgate to stop doing so provided they take proper precautions

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