Thursday, July 07, 2005

  Honda Adds Crash Test Data To Window Stickers

2006 Honda and Acura vehicles will display NHTSA crash test safety ratings on window stickersAmerican Honda Motor Co., Inc., announced today a new voluntary program to provide important safety information to consumers. Monroney labels (window stickers) on all 2006 model year Honda and Acura cars and light-duty trucks will include a listing of government crash test ratings. Honda will be the first company to make this safety information available to consumers on the important window labels, that show pricing, vehicle features, point of origin, Environmental Protection Agency numbers, domestic content, emissions and other information.
In keeping with Honda's 'Safety for Everyone' initiative, all vehicle window stickers will display the star ratings awarded under the National Highway Transportation Safety Administration's (NHTSA), New Car Assessment Program (NCAP) for frontal, side and rollover crash safety test ratings.

"Honda's commitment to safety goes beyond conventional measures with our 'Safety for Everyone' initiative," said John Mendel, senior vice president, automobile operations, American Honda Motor Co., Inc. "Honda's initiative is just one of several actions we are taking to advance motor vehicle safety and to educate consumers."

Honda's action to revise its window labels to include safety rating information is modeled after the 'Stars on Cars' initiative sponsored by U.S. Senator Mike DeWine (R-OH). Senator DeWine's provision in the Highway bill would require manufacturers to post NHTSA crash tests "star" ratings on vehicle pricing stickers.

"I would like to congratulate Honda on this announcement. As with its 'Safety for Everyone' initiative, Honda has shown again today that it is willing to innovate and take voluntary action to protect the driving public. I look forward to a time when all new cars will come standard with 'Stars on Cars' labels," stated Senator Mike DeWine (R-Ohio). "This common-sense legislation is included in the Senate's version of H.R. 3, yet is not in the House's, and I urge the Conference Committee to include it in the final report. Vital safety information needs to be accessible to the consumer when they need it most, at the dealership when purchasing decisions are made," Senator DeWine said.

NHTSA's New Car Assessment Program provides consumers with vehicle safety information on front and side crash tests, as well as rollover ratings. The test results are publicized through a recognizable star rating system - from 1 to 5 stars, with 5 being the best score. The star ratings, are accessible on the safercar.gov website but may not be readily available on the showroom floor.

"Honda is setting a good example for other manufacturers by getting safety information to the customer at the point of sale," said NHTSA Administrator, Jeffrey W. Runge, M.D. "This voluntary action helps the market work for the safety of consumers."

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